Using a testimonial plugin is a great way to display social proof on your WordPress site. Social proof helps businesses to build trust with prospective customers, improve conversion rates, increase visibility online, and more.
The best WordPress testimonial plugins will check off a number of things in terms of features. They should nicely display your social proof, even if control over the design is minimal. They should be easy to embed on a page, whether through a shortcode or a block. And they should give you a number of ways, such as standalone quotes, revolving sliders, and sidebar widgets, to show off your testimonials.
If you’re looking for something a little outside the box, there are also testimonial plugins that let you add more advanced features to your site, such as:
- Organizing or filtering testimonials.
- Connecting and importing testimonials from Google or social media.
- Empowering customers to leave testimonials on the site that you can moderate before publishing.
If you’re curious to see how you can build social proof around your brand on your WordPress site, look no further — here’s our hand-picked collection of the best testimonial plugins for WordPress.
With Easy Testimonials, you can control all the elements that matter when sharing testimonials on your website.
You can get as specific as you want when publishing testimonials, including details such as the client’s name, position, website, and image, as well as the location, product, or service that they reviewed. You can also add categories to keep your testimonials well-organized and ratings when it makes sense to do so.
You also get to decide how to display them on your pages, posts, and widgets, which you can do through your WordPress editor. Pre-made blocks allow you to add testimonials in different formats, such as:
- Randomly chosen one
- Vertical list
- Customizable grid
One thing to note about the free plugin is that while it comes with themes to skin your testimonial blocks, further customizations to design or typography are off-limits unless you upgrade.
If you’d like to streamline and automate the process of generating testimonials, there are two additional features available when you go Pro, and they’re well worth using if you have a lot of customers wanting to leave reviews.
The first is the Import/Export feature. If you have a document with all your saved testimonials, you can instantly import it into the system rather than copy and paste every individual detail into WordPress — a huge time saver.
The second is the drag-and-drop testimonial form builder. Rather than asking clients for testimonials and transferring the details to WordPress yourself, a testimonial form automatically does it for you. What’s nice is that the builder comes with pre-designed templates, saving you even more time collecting testimonials from clients.
This plugin comes with four plans.
The free plugin is available on WordPress.org and comes with basic features. There are three premium plans, which would be useful for designers and agencies that plan on using this plugin on their clients’ sites. Prices range from $99 (for one site) to $599 (for ten sites).
To date, the Elementor page builder plugin has been installed on over 4,000,000 websites. Considering the prevalence of Elementor and the chances that many of you already have Elementor Pro installed, you might not need to go any further than your page builder for a great testimonials builder solution.
That said, the Elementor Testimonial Carousel add-on is a much simpler testimonial solution than the others on this list.
That’s because the Testimonials Carousel is one of many features you’re unlocking with the Pro upgrade. So, if you’re looking for a solution that helps you automate the process of collecting testimonials through your site or pulls them from third-party sources, that’s not going to be this plugin.
What you do get, however, is the ability to design a testimonial carousel using Elementor.
Just like everything else with the Elementor page builder plugin, you can customize every inch of the carousel.
You can customize how it looks, including:
- Images or icons
And you can also customize how it works, including:
- Testimonials shown on each slide
- Speed of slider
- Arrows vs. dots pagination
- Transition animations
- And more
In addition, you can leverage one of Elementor’s pre-designed blocks, make small tweaks to align it with your brand, and publish.
The Elementor Testimonials Carousel comes with an Elementor Pro subscription, which is $49 for 1 site, $99 for 3 sites, and $199 for 1,000 sites.
Out of the box, the features of the Strong Testimonials plugin appear pretty standard.
You create new testimonials the way you would a new page or post, entering details such as the client’s name, email address, company name, website, and attaching a featured image to the testimonial.
To display them on your website, however, it’s not as simple as using categories or WordPress blocks.
What you’ll use instead is a feature known as “Views”. What’s nice about Views is that you can create numerous testimonial carousels, lists, and grids with a custom look and functionality for each. You have control over features such as:
- How many testimonials to display and in which order.
- Whether pagination and “Read More” links are included.
- Dark versus light theme (as well as choosing a general style for the testimonials).
You can also adjust the background and font colors — this can be especially useful if the testimonials are related to a specific location or segment of products, as you can give each testimonial block a unique look and feel.
Once your Views are created, you can embed them wherever you want with a shortcode. Not only that, but you can use shortcodes to display additional details, such as testimonial counts and average ratings, to further impress your visitors.
Unlike some plugins on this list, you can actually build a testimonial submission form with the free version. In addition to being able to decide which fields you want to collect data for, you can customize the details of each field and see how your changes affect the form in real-time.
And if you’d like to moderate incoming testimonials and reviews, all it takes is a switch of a toggle to start doing that.
This plugin is available for free in the WordPress repository. The premium version, which ranges in price from $49 (for one site) to $129 (for unlimited sites), comes with additional features you might need, such as:
- Pro templates
- Advanced editing of Views
- Schema markup
- Spam control for your form
- Import testimonials from places such as Facebook, Google, and Yelp
What’s neat about Testimonials Showcase is that the plugin has several unique features that’ll leave you wondering, “Why didn’t I think of that?”.
For starters, this isn’t just a plugin for displaying client testimonials or building a testimonial form so that clients can submit testimonials on their own. You can also use it to:
- Collect product or service reviews with ratings.
- Display lists of quotes.
- Link to much longer case studies.
The star-rating system is particularly interesting because the plugin includes a structured data feature. Keep in mind, however, that this only works for local businesses that have received ratings. Testimonials themselves won’t appear in Google rich snippets.
While building your testimonial grid or slider is simple enough, this plugin has a few standout features.
The first is that you can style your testimonials while composing the shortcode. When you have your shortcode nailed down, you can preview how the grid or slider will look before being displayed on a page, post, or widget.
In addition, you can add filters to your testimonials grid. So, visitors can filter customer quotes based on factors such as reviewed products and services, locations, agents, and more.
You can also add links to your testimonials. While it’s not unusual to see a “Continue…” or “Read More” link in a testimonial, how about using the linking functionality to open the testimonial in a lightbox so that the visitor doesn’t have to leave the page? Or, using a YouTube cover image to let visitors know that there’s a video available, then using the link to take them to the video?
Testimonials Showcase comes at a price of $19 with a regular license.
Publishing impressive testimonials to your WordPress site is a breeze with the Testimonials Slider plugin.
Part of the reason for that is the level of detail you can include within each testimonial. Name, company, and website are pretty standard, but wouldn’t it be nice to be able to fit both the person’s photo as well as a logo of their company in the testimonial without overcrowding it?
Another cool thing you can do with this plugin is to add extra social proof. A testimonial alone is strong evidence of what a company and its products or services can do. However, what if you could add an extra element of trust by linking to the reviewer’s social media profile on Facebook or Twitter?
You can accomplish both of these things with this plugin.
Another reason why you’re guaranteed to create impressive testimonials using this plugin is the built-in visual editor.
If you want, you can work with the template the plugin automatically chooses for your testimonials and run with it. Or, you can use the editor to add testimonials and customize the look of the slider in real-time.
The easy-to-use editor sits on the left sidebar, enabling you to:
- Select a template.
- Add new testimonials and edit all pertinent details.
- Drag and drop them in the order you want.
- Choose your slider, grid, cards, list, or story layout.
- Adjust the color, typography, and alignment settings.
- Use custom CSS to apply your own styling.
As you change these elements, the testimonial slider on the right adjusts in real-time, so you can immediately see the effect of your edits.
It costs $22 to purchase this plugin.
Thrive Ovation isn’t advertised as a WordPress testimonial plugin. It’s a WordPress testimonial management plugin.
With this plugin, you can stop spending time looking for and copy-pasting client praise into your website. You can also stop worrying about asking existing or former clients for testimonials in the first place.
Thrive Ovation simplifies all that.
One of the most critical features of this plugin is the testimonial library. All it takes is one click to import testimonials (and all of the reviewers’ details) into the library. You can do this from:
- Your WordPress comments
- Your email inbox
- Your Facebook or Twitter comments
Before you allow any of these comments to publish, though, it would be a good idea to get customer permission to publish their praise and likeness on your site. This plugin enables you to send an approval request right from your WordPress dashboard to make sure it’s all good.
You can also automate the collection of testimonials by publishing a testimonial submission form, landing page, or blog post to your site. Or, you can have the plugin automatically message your clients and ask them to leave their feedback.
If you’re not comfortable with submitted testimonials going right to your website, that’s okay. You can adjust your settings so that all submissions go into a review queue for moderation.
It’s not just the collection of testimonials this plugin has streamlined.
With a library of grid and slider templates available, you probably won’t need to build any of them from scratch. Just use the settings available in the Thrive Content Builder and customize the elements of your testimonials that require tweaking.
The cost of Thrive Ovation depends on how many sites you need it for. It costs $39 for 1 site, $47 for 5 sites, and $97 for 15 sites.
What if your business receives testimonials on Google, social media, and Yelp (among other places)? There’s a lot of value in collecting reviews from all your channels and publishing them to your site.
With WP Review Slider Pro, you can integrate with a wide variety of platforms and display those well-known and well-trusted logos alongside your testimonials. Don’t worry that your industry’s review sites haven’t been accounted for because they’re all there. Facebook. Google. TripAdvisor. Yelp. Airbnb. WooCommerce. And over 50 more!
You can also choose how many testimonials you pull in and how you organize them. You can cherry-pick your testimonials, you can set filters that automatically rule out testimonials based on length or keywords, and so on.
You can create separate widgets for each platform or you can merge them all together, too. No matter how you choose to display them, you’ll benefit from using the review summary feature as Google will have something to create a rich snippet from.
Although the main goal of this plugin is to pull testimonials from other platforms, you can build a submission form or an automated feedback pop-up for clients who want to submit them directly.
Regardless of where your testimonials are coming from, you have the final say over what gets published. One of the unique features that can help is email notifications. The second someone submits a low-rated review, you’ll be alerted in email. That way, you can make sure it doesn’t appear on your site and, if you prefer, you can reach out and try to resolve the bad experience and try to turn that 1-star review around.
Just like other plugins on this list, you have complete control over how your testimonial sliders and grids look and work.
There are a couple of free versions of this plugin on WordPress.org. However, they come with limited capabilities and only allow you to import reviews from one platform at a time. To unlock the full functionality of this plugin, it’s best to pay for Pro.
Plans cost between $99 (for 1 website) and $299 (for 30 sites) a year. You can also pay a higher one-time fee for a lifetime license.
Choosing the Best Testimonial Plugin for Your WordPress Site
When it comes to spending money on something — no matter how big or small the purchase is — it can be difficult for consumers to pull the trigger without some assurance that what they’re about to buy will do as promised. Being able to see what former customers have experienced is one way to feel more confident in taking the next step.
So, which of these testimonial plugins should you choose to display your social proof?
To be honest, it depends on where you are in the process.
You could also use the Elementor Testimonial Carousel if you built your website with the Elementor page builder plugin and don’t want to worry about adding a new plugin to your site — at least for now.
As your business scales, you will have more customers to collect testimonials from, which can be very time-consuming. Rather than trying to do it on your own, premium plugins such as Testimonials Showcase and Testimonials Slider would be a good idea, as they make it easy to cost-effectively automate the testimonial submission process.
And if you’re at a stage where you’re receiving testimonials all over the place — through WordPress comments, your email inbox, Facebook, Google, and so on — then your best options are Thrive Ovation and WP Review Slider Pro. It’s the only way to save yourself from going crazy trying to track down all of your reviews and figure out how to display them on your WordPress site.
While each of these plugins is a winner in the space, not all of them will check off each of these boxes — which is okay! Figure out what matters most to you and what you need for your business as it currently stands, and the right testimonial plugin will make itself known from the list above.
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