55+ of the Best SEO Tools to Dominate Search Engine Rankings in 2021

55+ of the Best SEO Tools to Dominate Search Engine Rankings in 2021

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“Search engine optimization” is the strategy, tools, and tactics you use to increase your search engine traffic. This complete list of 55+ best SEO tools will give you everything you need to optimize your website and web marketing campaigns.

To make your search easier, we’ve divided these tools into categories based on their purpose.

By the end of this guide, you’ll have everything you need to take your SEO game to the next level!

All-in-one tools

Ahrefs is one of the most powerful SEO tools on the market

# all-in-one ⭐ MUST HAVE

Ahrefs

Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. Ahrefs also sends alerts when a broken link, new keyword, or new mention is discovered.

  • 💰 Price: You can try the Ahrefs suite at $7 for a 7-day trial. Long-term pricing starts at $82/month when paid annually or $99/month when paid monthly.
  • 👪 Best for: Moderate to advanced users
SEMRush

# all-in-one

Moz

# all-in-one

Moz Pro

Moz Pro offers access to all features of the Moz Keyword Explorer, Moz Rank Tracker, and Moz Link Explorer. The software also offers content and site audit tools, as well as the ability to set up custom reporting.

  • 💰 Price: 30-day free trial. Afterwards, Moz Pro plans start at $79/month when purchased annually or $99/month when purchased monthly.
  • 👪 Best for: Moderate to advanced users
SEObility has a range of different SEO tools in one place

# all-in-one

SEObility

SEObility offers a website crawler and site auditor, Google rank tracker with daily updates, a backlink checker, and a variety of link building tools. The program also features continuous monitoring with white-label reporting. The interface relies heavily on visual data representation, making it somewhat more beginner-friendly than other all-in-one tools.

  • 💰 Price: The SEObility website crawling and keyword rank monitoring tools are free for one site with up to 1,000 pages. Paid plans start at $50/month for access to all features on up to 3 websites and 25,000 web pages.
  • 👪 Best for: All users
SERPStat

# all-in-one

SERPStat

SERPStat offers a suite of tools for conducting keyword research, website analysis, competitor research, content optimization, and more. One standout feature is the ability to do a batch analysis of up to 200 competitors’ domains at once.

  • 💰 Price: SERPStat plans start at $69/month.
  • 👪 Best for: All users
SEO profiler has a full kit of SEO tools

# all-in-one

SEOProfiler

SEOProfiler gives you all of the tools you need to analyze your website, study competitors’ SEO strategies, research keywords, and optimize your content. The program also includes specialized features to help with mobile and local SEO, as well as advanced teamwork capabilities.

  • 💰 Price: SEOProfiler plans start at $69.95/month. You can try their “Smart” plan free for 7 days, after which the plan costs $99.95/month.
  • 👪 Best for: Companies with multiple people working in SEO.
Can I rank is an SEO tool with multiple options

# all-in-one

CanIRank

CanIRank is a tool that emphasizes keyword reporting, content assessment, and strategy creation. This includes tools for connecting with other industry experts, finding link building opportunities, and integrating social media with the rest of your marketing strategy.

  • 💰 Price: CanIRank offers limited free access to their tools, including a total of 5 keyword reports and 5 SEO reports for individual pieces of content. Paid plans start at $49/month.
  • 👪 Best for: All users

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Keyword research tools

google trends

# keyword-research ⭐ MUST HAVE

Google Trends

Google Trends is a tool that allows you to see how often people are searching for certain keywords in different locations. You’ll note several examples of top search terms, like “Football”, displayed on the homepage.

You can enter a search term into the text box in the center of the page to find out how often that term is searched for in various places. Additionally, you can pit two or more keywords against one another.

  • 💰 Price: Free
  • 👪 Best for: Beginners
google keyword planner

# keyword-research ⭐ MUST HAVE

Google Keyword Planner

Google Keyword Planner is probably the most well-known SEO tool of them all thanks to its plethora of features and integration with Google Ads.

You can use Google Keyword Planner to view search volume for keywords, get keyword suggestions, and plan Google Ads campaigns. Best of all, you don’t have to spend any money unless you actually run an ad with Google.

  • 💰 Price: Free
  • 👪 Best for: All users
serpchecker

# keyword-research

SERPChecker

SERPChecker is a Mangools tool that lets you see what search engine results pages look like for specific keywords. You can choose to view pages specific to any location or language.

  • 💰 Price: 10-day free trial. Can then be purchased as part of the Mangools SEO Tools package with prices starting at $29.99/month when purchased annually.
  • 👪 Best for: All users
Keyword Tool is an SEO tool for keyword research

# keyword-research

Keyword Tool

Keyword Tool is a tool that lets you generate long tail keyword suggestions for several different platforms, including Amazon, YouTube, and Twitter. The free version generates up to 750 long tail keyword suggestions for every search.

The premium version of Keyword Tool can generate thousands of long tail keyword suggestions for a single search. A premium account also gives you access to precise data on search volume, CPC, and competition level for each suggested keyword.

  • 💰 Price: Free search enabled. Premium version starts at $69/month.
  • 👪 Best for: Beginners can take advantage of the free version; the premium version is more suited to advanced users.
Adword and SEO keyword permutation generator

# keyword-research

AdWord & SEO Keyword Permutation Generator

AdWord & SEO Keyword Permutation Generator is an incredibly simple tool: enter one or more keywords into the boxes for keyword lists, press a button, and receive dozens of permutation suggestions. There’s no limitation on the number of keywords you can enter during a single search. Unfortunately, this tool doesn’t show any statistics for the keywords it suggests, so you’ll need to run its suggestions through a tool like Google Keyword Planner.

  • 💰 Price: Free
  • 👪 Best for: Beginners
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Long Tail Pro

# keyword-research

Long Tail Pro

Long Tail Pro is a premium suite of SEO tools aimed at making keyword research easier. You can use these tools to suggest keywords, analyze the search volume and CPC data of popular keywords, and determine your probability of ranking for specific keywords. The suite also offers a backlink analysis tool. The interface is mostly intuitive, but does have some areas that might be overwhelming to beginners.

  • 💰 Price: Starts at $297/year.
  • 👪 Best for: Experienced – advanced users
Keyworddit

# keyword-research

Keyworddit

Keyworddit is a tool to help you find effective keywords for the social media platform Reddit. Simply enter a keyword and press “Get Keywords” to get dozens of suggestions, complete with monthly search volumes.

  • 💰 Price: Free
  • 👪 Best for: Users interested in marketing on Reddit; this is considered an advanced marketing platform by many due to its unique setup.
Seed Keywords

# keyword-research

Seed Keywords

Seed Keywords is a unique tool that allows you to create a search scenario and send it to your contacts. Those contacts then suggest the keywords they would use in the search scenario you’ve provided. The keywords are organized into a database so you can use them at any time.

  • 💰 Price: Free
  • 👪 Best for: Advanced users and marketers working within a larger team
Keyword Finder is one of the best tools for long tail keywords

# keyword-research

KWFinder

KWFinder lets you enter search terms in any language and find relevant statistics for those terms in any location. The tool can generate dozens of keywords at once and displays monthly search volumes, CPC data, and other important information.

  • 💰 Price: Free 10-day trial; included with the Mangools SEO package, which starts at $29.99/month.
  • 👪 Best for: All users
SEO Scout

# keyword-research

SEO Scout

SEO Scout is a tool that tracks keywords for stats like search volume, CPC, and competition levels. SEO Scout also offers advanced tools for testing and optimizing individual pieces of content. According to their website, the company is also working on adding a site audit tool.

  • 💰 Price: Free 7-day trial; starts at $49/month.
  • 👪 Best for: Moderate to advanced users
Ubersuggest

# keyword-research

UberSuggest

UberSuggest is a keyword research tool created by Neil Patel, an industry expert. You can use this tool to track a keyword’s traffic over time, view keyword trends, and determine the difficulty of ranking for a specific keyword. The tool has also been expanded to include a site audit function. Best of all, the interface is beginner-friendly and the main features are free.

  • 💰 Price: Free. Additional features and more insights available in the pro version – starts at $29/month.
  • 👪 Best for: All users
Answer the public is an SEO tool with great options

# keyword-research ⭐ MUST HAVE

Answer the Public

Answer the Public uses AI to generate search question permutations for the keyword of your choice. You can click on any question to view what the current top search engine results for that question are.

  • 💰 Price: Free
  • 👪 Best for: Beginners
Exploding Topics

# keyword-research

Exploding Topics

Exploding Topics is a tool that tracks trends online to find the next top keywords in a variety of industries. You can narrow your search down to categories like beauty, business, and design. You can also specify an amount of time to view data for, ranging from one month to five years.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
AlsoAsked.com

# keyword-research

AlsoAsked.com

AlsoAsked.com lets you enter a question, language, and location to discover relevant questions people are searching for. These are displayed as a map and divided into smaller topics. Each question links to a new map of relevant questions.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
Local search results tracker

# keyword-research

Local Search Results Checker

Local Search Results Checker lets you view the search engine results pages Google displays for a specific keyword in a designated area. This shows you what businesses are currently ranking in your area.

  • 💰 Price: Free
  • 👪 Best for: Users at any level who run a local business.

Rank tracking tools

Alexa is probably the best SEO tool for rank tracking

# rank-tracking

Alexa

Alexa is a website ranking directory that also provides SEO analysis for other websites. However, your site must achieve a certain level of search engine traffic before Alexa will retrieve relevant data.

  • 💰 Price: Free
  • 👪 Best for: Advanced users
SERPwatcher

# rank-tracking

SERPWatcher

SERPWatcher analyzes your website to discover the keywords it ranks for and tracks how that ranking changes over time. You’ll also get email updates about important changes to your rankings.

  • 💰 Price: Free 10-day trial; available as part of the Mangools SEO Tools package, starting at $29.99/month.
  • 👪 Best for: All users

Website/competition analysis tools

SEO tools for competition analysis don't come better than Spyfu

# website/competition-analysis

SpyFu

SpyFu analyzes your competitors’ websites and provides data tailored toward the goal of helping you build a long-term SEO strategy. SpyFu also includes tools for generating keyword ideas, checking backlinks, and building AdWords campaigns.

  • 💰 Price: Some functionality is available for free. Premium plans start at $33/month when purchased as an annual plan.
  • 👪 Best for: Advanced users
SEO tools like Moz Link Explorer help you track your competitors' backlinks and authority

# website/competition-analysis

Moz Link Explorer

Moz Link Explorer analyzes the backlink data associated with the URL you enter into its search. Once the analysis is complete, you’ll receive a detailed report on the quality and locations of that website’s backlinks. While you can use this to check the quality of backlinks on your own site, its best use is to discover where and how your competitors are earning their backlinks.

  • 💰 Price: Free for 10 link queries and 50 rows of data per query every month. For more, you can get the Moz Pro package with additional tools. Starts at $99/month.
  • 👪 Best for: Beginners
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Majestic

# website/competition-analysis

Majestic

Majestic is primarily a research tool that uses site exploration to help you study your competitors’ strategy. The program also offers tools for backlink analysis, including a specialized site crawler that analyzes the functionality and quality of links.

  • 💰 Price: The basic site analysis and competitor research tools are available for free. Premium Majestic plans start at $49.99/month.
  • 👪 Best for: All users
Linkminer

# website/competition-analysis

LinkMiner

LinkMiner from Mangools is a service that lets you analyze the backlinks leading to any site. This lets you figure out where your competitors are getting their backlinks and how you can replicate those links.

  • 💰 Price: 10-day free trial. After that, LinkMiner can be purchased as part of the Mangools SEO package, which starts at $29.99/month.
  • 👪 Best for: Moderate to advanced users

Website analytics tools

Screaming Frog

# website-analytics

Screaming Frog

Screaming Frog is a website crawler designed to audit data for SEO issues. This data can then be used to help you optimize existing content.

  • 💰 Price: Base tool is free. The paid version gives you access to advanced features like crawl scheduling and is available for £149/year.
  • 👪 Best for: Moderate to advanced users
GTMetrix is an SEO tool for analysing your website

# website-analytics

GTMetrix

GTMetrix tests how fast your site loads and provides suggestions for how to fix any issues with loading speed. The information provided is rather advanced, so you’ll want to read our guide to using GTMetrix before you use this tool.

  • 💰 Price: Free for basic functionality. Premium plans start at $10/month when billed annually.
  • 👪 Best for: Advanced users
SEO tools like Pingdom make website analysis easy

# website-analytics ⭐ MUST HAVE

Pingdom Website Speed Test

Pingdom Website Speed Test is another tool that analyzes how fast your website loads and provides suggestions for improving loading times.

  • 💰 Price: The basic test is free. Paid plans for ongoing monitoring start at $10/month when billed annually.
  • 👪 Best for: Moderate to advanced users
Keep-Alive validation SEO tool for technical SEO

# website-analytics

Keep-Alive Validation SEO Test

Keep-Alive Validation SEO Test is a specialized tool that evaluates the persistent connection of your site and provides suggestions to deal with specific issues. This is a key factor in your website loading speed. However, this information is quite complicated for people who aren’t familiar with technical SEO.

  • 💰 Price: Free
  • 👪 Best for: Advanced users
Animalz Revive

# website-analytics

Animalz Revive

Animalz Revive is a free tool that analyzes your website and provides regular reports on content that needs to be updated. This is a great way to ensure that your older content isn’t losing traffic.

  • 💰 Price: Free
  • 👪 Best for: All users, especially those with long-running websites
SEO tools like Keyword Hero help you analyse your popular keywords

# website-analytics

Keyword Hero

Keyword Hero analyzes your website, including data from sources like your Google Analytics and Search Console to determine what keywords are leading people to your site. Keyword Hero also displays detailed session metrics so you can determine the quality of leads from each keyword.

  • 💰 Price: Free plan for up to 10 websites and 2000 sessions. Premium packages start at $9.
  • 👪 Best for: Advanced users
Google Rich Results Test

# website-analytics

Google Rich Results Test

Google Rich Results Test analyzes your website to determine whether or not it supports rich results – using non-textual elements to make your pages stand out on search engine results pages. You can enter either a URL or a piece of code for testing.

  • 💰 Price: Free
  • 👪 Best for: Advanced users
Google Mobile Friendly test

# website-analytics ⭐ MUST HAVE

Google Mobile-Friendly Test

Google Mobile-Friendly Test can test either a URL or a piece of code to determine how well it performs on mobile devices. The tool also provides a breakdown of factors that may be impacting mobile performance and links to resources for fixing major issues.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
SERPerator Mobile-Friendly Test is an SEO tool for testing website performance

# website-analytics

SERPerator Mobile-Friendly Test

SERPerator Mobile-Friendly Test is an advanced test that can determine how well your website performs on both Android and iOS. You can also test how performance varies by location.

  • 💰 Price: 3 searches before signup. Free 7-day trial with signup. Afterwards, SERPerator must be purchased as part of a Mobile Moxie package starting at $29/month.
  • 👪 Best for: All users

Browser extensions

Keywords Everywhere is a browser extension

# browser-extensions

Keywords Everywhere

Keywords Everywhere is a tool that displays relevant keywords on a variety of important sites including Google, YouTube, and Amazon. Keywords Everywhere is available for both Chrome and Firefox.

  • 💰 Price: Basic functionality is free. To see additional data with keyword lists, you can purchase credits. Each credit can be used to gain data for one keyword, and purchases start at $10 for 100,000 keywords.
  • 👪 Best for: Beginners and Firefox users
SEO tools like GrowthBar can be used everytime your perform a Google Search

# browser-extensions

GrowthBar

GrowthBar is a premium Chrome extension that shows you the competition level and related keywords for every Google search you do. Their keyword listings include data on monthly search volumes and competition levels.

  • 💰 Price: $29/month when purchased annually; $39/month when purchased monthly.
  • 👪 Best for: Moderate to advanced users
Detailed

# browser-extensions

Detailed.com

The Detailed.com extension is a powerful tool that lets you analyze the SEO of any website you’re on. You can install this extension on Chrome and Firefox. The site also offers a free newsletter with detailed industry insights twice a month.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
Scraper

# browser-extensions

Scraper

The Scraper Chrome Extension can be used to analyze your competitors’ websites for key data and bulk-import this information into a spreadsheet.

  • 💰 Price: Free
  • 👪 Best for: Advanced users
Keyword Surfer

# browser-extensions

Keyword Surfer

Keyword Surfer is a Chrome extension that transforms Google search into an advanced keyword research tool. When you perform a search, Keyword Surfer will display a list of related keywords and their monthly search volumes.

  • 💰 Price: Free
  • 👪 Best for: Beginners

WordPress plugins

One of the most well-known SEO tools for WordPress: Yoast

# WordPress-plugins ⭐ MUST HAVE

Yoast SEO Plugin

The Yoast SEO Plugin is a powerful tool that provides advanced Schema integration, innovative data management, automated SEO improvements like canonical links, and an SEO assessment tool to help you optimize every piece of content on your WordPress site. Yoast is one of the primary SEO tools used by the CodeinWP team.

  • 💰 Price: Base functionality is free. Yoast SEO Premium includes keyword discovery tools and advanced content assessments, and can be purchased for $89/year.
  • 👪 Best for: All WordPress users
SEO tools like Rank Math have a variety of features to help WordPress SEO

# WordPress-plugins

Rank Math

Rank Math offers a huge variety of features including search engine rank tracking, SEO analysis for individual pieces of content, an internal link builder, and local business SEO. The company also provides a powerful Schema generator.

  • 💰 Price: The main Rank Math tool is free. Premium plans are available for $59/year (normally $129/year) for tracking up to 1,000 keywords (500 normally) or $199/year (normally $429/year) for tracking up to 20,000 keywords (10,000 normally). Both premium plans let you use the plugin on unlimited sites.
  • 👪 Best for: Beginners can get a lot out of the free plan; advanced users can benefit from one of the premium plans.
Ahrefs' stable of SEO tools includes a WordPress plugin

# WordPress-plugins

Ahrefs WordPress SEO Plugin

The Ahrefs WordPress SEO Plugin offers advanced integration with Google Analytics and Google Search Console, as well as a powerful backlink index. The plugin also provides a content audit tool.

  • 💰 Price: Free. This plugin is separate from the Ahrefs SEO tools package, which we’ve discussed above.
  • 👪 Best for: Moderate to advanced users
SEO tools like Hunter help with marketing outreach

Hunter.io

Hunter.io is a great tool for finding the email addresses of industry experts and other professionals you want to connect with. Simply type a domain into the search bar and press “Search” to generate a list of email addresses associated with that domain.

  • 💰 Price: 50 searches free per month with an account. Premium plans start at $49/month for 500 monthly searches.
  • 👪 Best for: All users
Domain Wheel helps you find domain names based on keywords

⭐ MUST HAVE

Domain Wheel

Domain Wheel is a specialized tool that generates possible domain names based on keywords you enter. The site only displays names that are currently available. Clicking on a result automatically takes you to Bluehost to set up your web hosting.

  • 💰 Price: Free
  • 👪 Best for: Beginners
Where goes is an SEO tool for tracking links

Wheregoes

Wheregoes is a unique tool that records the redirection path of URLs, including shortened links. This lets you find the source of online ads, discover what third parties are tracking various URLs, and diagnose complex link problems.

  • 💰 Price: Free
  • 👪 Best for: All users
HEADMaster SEO helps check URLs in bulk

HEADMasterSEO

HEADMasterSEO is a bulk link checking tool that tests for things like redirect details, response time, and HTTP header fields.

  • 💰 Price: Free for unlimited searches of lists with up to 500 URLs. Paid plans start at $49 for a lifetime license with the capability of testing lists containing up to 10,000 URLs.
  • 👪 Best for: Advanced users
Chrome DevTools
Algoroo

Algoroo

Algoroo is a site that tracks how websites perform as the Google algorithms change, then displays this data in a visual format. The data is somewhat hard to parse, however, so this tool is only recommended for advanced users.

  • 💰 Price: Free
  • 👪 Best for: Advanced users
SERPsim is an SEO tool that generates exampls of how you page will appear in search results

SerpSim

SerpSim is a tool that uses a title, URL, and meta description you enter to generate an example of what the page’s snippet will look like in Google search results.

  • 💰 Price: Free
  • 👪 Best for: Beginners
Markle SCHEMA markup generator

Merkle SCHEMA Markup Generator

Merkle SCHEMA Markup Generator is an automated program that generates powerful microdata known as SCHEMA Markup for various types of content. This makes it easier for search engines to properly index your site.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
Google Data Studio

Google Data Studio

Google Data Studio is a data visualization program that can be used to create customized reports with data from sources like Google Analytics.

  • 💰 Price: Free
  • 👪 Best for: Moderate to advanced users
Blog name generator

Blog Name Generator

Hosted by our sister site ThemeIsle, the Blog Name Generator uses keywords you specify to generate potential domain names. Like Domain Wheel, this tool will automatically check to make sure all domains listed are available.

  • 💰 Price: Free
  • 👪 Best for: Beginners

Final thoughts on this massive list of 55+ best SEO tools

Congratulations, you made it to the end of the list! 🍾

If you’re feeling overwhelmed, don’t worry; you don’t have to use all of these tools to succeed. Start with the SEO tools that have those ⭐ MUST HAVE badges next to them and expand your repertoire from there!

What other SEO tools would you recommend? Let us know in the comments section below!

Don’t forget to join our crash course on speeding up your WordPress site. With some simple fixes, you can reduce your loading time by even 50-80%:

Layout and presentation by Karol K and Chris Fitzgerald.

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